Middle Classes on the Rise:
Concepts of the future among freedom, consumption, tradition and moral


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In Europe, Asia, Latin America, as well as in Africa the middle class or the bourgeoisie played a key role in shaping the future of societies throughout social upheavals. The middle class brought future concepts forward, which informed major societal debates.
The crucial question which lies at the heart of the sub project (SP) related to the role of the middle class is: To what extent is the formulation of various concepts of the future tied back to a heterogeneous socio-cultural contexts of the African middle class?
Put more generally: In which social environment do future concepts arise and on which aspects do they have impact? The ethno-sociological sub project shall highlight the combination of various future concepts of middle classes, which can be a breeding ground for the development of future designs as well as in their practice result from the ideas associated with it.
Kenya is a particularly suitable field for the study. Already in the 1950s a notable middle class was formed, which has grown in importance and size since then. The ethnological sub project works on the micro level and captures the consumption and leisure attitude of the new middle class. It focuses on the intergenerational negotiation process within selected families with a view to future concepts. The sociological sub project consists primarily of the meso level. It examines current future concepts and their reception as well as the interdependence of future concepts and patterns of living. More...